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11th of April 2024

New additions from the Netherlands

ZOELLER GROUP expands product portfolio following takeover of Geesink Norba
You might be surprised at first: High-quality products, recognised in the market and by customers, and yet insolvent. ZÖLLER-KIPPER CEO Thomas Schmitz explains the reasons for this with a lack of focus on service: “The main focus was on a volume strategy rather than a customer value strategy. In order to achieve these volumes, prices on the market were far too low.”

Closing a gap in the product portfolio
The insolvency of Geesink Norba puts a considerable fleet of refuse collection vehicles on the market at risk for customers of the ZOELLER GROUP in terms of service, repair and spare parts supply. “The acquisition of Geesink Norba’s assets will ensure the safe and long-term continued operation of these vehicles for customers,” says Thomas Schmitz. In terms of Geesink Norba’s product range, the GPM IV refuse collection vehicle represents a functional, very well-equipped basis for commercial and industrial waste collection. And the MF-2 two-chamber vehicle is very variable and can be equipped with all possible combinations of ZOELLER lifters. All in all, a good and important addition to the product range. Furthermore, the MF-4 four-chamber vehicle is a patented new development from Geesink Norba, which is in great demand in Scandinavia and also fills a gap in the ZOELLER GROUP’s product portfolio

High quality products HALLER brand
Geesink Norba will be incorporated into the group of companies under the HALLER brand. According to CEO Thomas Schmitz, the integration has gone very satisfactorily so far: “The HALLER brand has been known throughout Europe for many decades for very consistent, top-quality products. With all the actions that have been decided and initiated so far, Geesink Norba is living up to this market claim. And we are very pleased that the employees of the Geesink Norba Group are facing up to the new challenges with joy, motivation and great commitment.”

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